Privacy Policy
How we collect, use, and protect your personal information.
Last updated: February 2026
Prime96 Ltd is committed to protecting your privacy. This policy explains how we collect, use, store, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
We may collect the following personal information when you use our website, make a booking, or contact us:
- Full name, email address, and telephone number
- Postal address and billing information
- Booking details including dates and property preferences
- Communication records (emails, messages, and enquiry forms)
- Website usage data through cookies and analytics tools
We only collect information that is necessary to provide our services and improve your experience.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To process and manage property bookings
- To respond to enquiries and provide customer support
- To send booking confirmations and relevant correspondence
- To comply with legal and regulatory obligations
- To improve our website, services, and customer experience
- To send marketing communications (only with your explicit consent)
We will never sell your personal data to third parties.
3. Legal Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR), we process your data based on:
- Contract: Where processing is necessary to fulfil a booking or agreement with you
- Legitimate Interest: To operate our business, improve services, and respond to enquiries
- Consent: For marketing communications, which you can withdraw at any time
- Legal Obligation: Where required by law or regulation
4. Data Sharing
We may share your personal information with:
- Payment processors to handle transactions securely
- Property owners or co-managers where necessary for your booking
- Professional advisors (accountants, solicitors) as required
- Law enforcement or regulatory bodies if required by law
All third parties are required to respect the security of your data and treat it in accordance with the law.
5. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting requirements. Booking records are typically retained for six years in accordance with HMRC requirements. You may request deletion of your data at any time, subject to our legal obligations.
6. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (right to be forgotten)
- Object to or restrict processing of your data
- Data portability (receive your data in a structured format)
- Withdraw consent for marketing at any time
To exercise any of these rights, please contact us at Prime96properties@outlook.com.
7. Cookies
Our website uses cookies to enhance your browsing experience. For full details on the cookies we use, please see our Cookie Policy. You can manage your cookie preferences through your browser settings at any time.
8. Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes secure hosting, encrypted connections (SSL/TLS), and restricted access to personal information.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date. We encourage you to review this policy periodically.
10. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
Prime96 Ltd
Email: Prime96properties@outlook.com
Phone: +44 7388 190788
